Forum Posts

Omar Faruk
Jul 13, 2022
In Beauty Forum
A typical website conversion rate is around 2.35% on average. But the richest 10% of companies have conversion rates 3 to 5 times higher than the average. How do they achieve such high website conversion rates? Spoiler alert: it's not because they changed the color of a button on their homepage or released a new white paper. 3. You can know if your offer is satisfactory Ask yourself: why 98% of people who see your offer don't convert? What could you offer that would get a higher percentage of people so excited that they clicked on it and signed up or bought it now? Think about it - if someone is offering free samples at the grocery store, you're not paying too much attention to what the person behind the table is saying; you try the free sample if it looks delicious. Advertising Continue reading below Does your offering actually resonate with your market, and not just the people who already know ghost mannequin effect service and love you? This is where the CTR is a useful indicator. For example, let's say you operate in a small niche market with little to no competition. Right now, your CTR is minimal, like 1 percent or less. But you have a conversion rate close to 100%. How important is the conversion rate as a statistic here? Not so important, right? If your CTR is low, however, you know that means people aren't responding to your offer, whatever it is. Your offer is probably not unique or interesting enough. If you think your conversion rate is the most important metric, you'll think there's no need to change your offer. And you are wrong. Strap on some rockets and give your click-through rate a much-needed boost! Improving your CTR will help you outgrow your existing audience and generate more leads or sales. Advertising Continue reading below TL; DR In the end, it's the quality and quantity of conversions that matter. But what are the key entry metrics we should pay the most attention to to maximize those conversions? Conversion rates are obviously important. But click-through rate is the number one CRO metric I pay the most attention to. Not only is CTR proportional to conversion rate, but CTR gives you an honest view of how your offer resonates with people who aren't already biased towards you.
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Omar Faruk

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