The value of account-based marketing (ABM) is undeniable. If you’re not familiar with the jarring statistics, here’s a recap: research shows that more than Special leads 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. While ABM may not be Special leads new, the path to its implementation and execution certainly is.
The scope of technologies that support ABM is growing, enabling Special leads organizations to scale their ABM strategy like never before. But how do you get your foot in the door? The truth is, many B2B companies have a wide gap between their ABM strategy and successful Special leads implementation. Organizational and operational issues, as well as poor data, pose unique challenges. Here are five ways to overcome ABM challenges and kickstart Special leads your program: 1. Gain Full Company Support
Let’s start with the obvious: As with any successful B2B marketing strategy, close Special leads sales and marketing coordination is essential. According to , companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation Special leads initiatives. Conversely, marketing is more involved in developing account lists and supporting the sales team throughout the entire customer lifecycle, as opposed to its traditional top-of-the-funnel focus.